HAIIRO was created in Lisboa, Portugal in 2018 by Suzana Goncalves.

means grey in Japanese. We chose this word because we dream to combine dualities such as: art and fashion, masculine and feminine, light and dark, hard and soft, wild and mild, so in the end we place ourselves in a versatility area.

gives every woman a chance to reveal a signature flair that honors both her physical and mental strength. Our collections always tend to have a twist of classic style with an urban rock and roll look.

We produce slow fashion traded fairly with individuals that we know and care about. We believe in high quality so every piece made by us is carefully thought with attention to every single detail. All our collections are limited editions and each piece is handmade and it will last you a lifetime.